Friday 11 December 2009

October 2009: British Music Experience

An pretty cool advertising commission this month to photograph the British Music Experience an exciting and interactive music museum in South East London. The brief was to provide images for the advertising and marketing of the venue and incorporate people to make he venue look appealing to potential customers. Although the venue had been photographed many times before, no one had managed to capture it’s essence and interactive nature. A very cool, interesting, dark and atmospheric environment meant that it would be almost impossible to photograph people without adding additional lighting which could destroy the ambience and flatten out the mood. The challenge was how to replicate the look and feel of the venue whilst adding enough light to make it possible to shoot to the quality needed for advertising and marketing purposes. Great images and one happy client.

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