Friday, 11 December 2009
December 2009: O2 From above.
Finally delivered this advertising shoot to one of my main clients. The brief to show the O2 from above, with the tent glowing and surrounded by the life and lights of the city with the context of the river in the foreground. The problem to overcome was shooting at night and how to make the O2 the star of the show whilst still showing the London skyline looking impressive and retaining the dark spaces necessary for their branding and copy.